...the issues in nutshell

the underlying reason for GN4F

Jeremy Rifkin on the Future of our Planet

The road to global security," writes Jeremy Rifkin, "lies in lessening our dependence on Middle East oil and making sure that all people on Earth have access to the energy they need to sustain life. Weaning the world off oil and turning it toward hydrogen is a promissory note for a safer world." Rifkin's international bestseller The Hydrogen Economy presents the clearest, most comprehensive case for moving ourselves away from the destructive and waning years of the oil era toward a new kind of energy regime. Hydrogen-one of the most abundant substances in the universe-holds the key, Rifkin argues, to a cleaner, safer, and more sustainable world.

The Third Industrial Revolution presents us with a breathtakingly exciting alternative which will create the jobs, the profits and the technological breakthroughs we now so urgently need. It's an alternative we would be well-advised to seize hold of whilst there's still time.



The national bestseller that shows how the American Dream is languishing, surpassed worldwide by a powerful alternative in the lifestyle of the new Europe.

The End of Work The Decline of the Global Labor Force and the Dawn of the Post-Market Era


Global unemployment has now reached its highest level since the great depression of the 1930s. Technologies which have brought miraculous improvements in efficiency and productivity have also slashed the numbers employed in manufacturing and agriculture, while the service sector is quite unable to take up the slack. While a tiny elite of "knowledge workers" -scientists, entrepreneurs an consultants - will still be in demand, most jobs are disappearing fast, resulting in the creation of a morose "underclass", caught between apathy and criminal violence. Such, argues the author in this powerful polemic, is our true situation today. We can either bury our heads the sand or urgently rewrite the social contract by expanding the independent (non-profit) third sector, cutting the working week and sharing out the fruits of progress. The choice will determine the future of us all.

RSA Animate  -  The Empathic Civilization

Kandeh K. Yumkella and Jeremy Rifkin Speaking about the Third Industrial Revolution